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Life Insurance - Which insurer has the largest sales force - LIC or private insurers?
27-Jan-2003
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Of course LIC.

LIC has an enviable sales force of over 6.51 lakh insurance agents - while the private insurers' sales force number around a few thousands.

Om Kotak Mahindra Life presently has around 3000 while Allianz Bajaj Life Insurance has about 6000 agents and the agent force of other private insurers also are more or less the same with most of them still in the process of setting up offices in various cities and in the interiors.

Comparatively LIC already has its offices even in the remotest parts of the country and most of the high net worth policies of LIC are from far flung areas which speaks of the high brand value and the trust reposed in LIC inspite of the entry of private insurers.

Source : DWT back